LET'S INNOVATE.
Sports &
Entertainment
We are a leading sports marketing agency committed to commercializing sports in Africa and beyond. Our primary objective is to establish long-term, mutually beneficial relationships with the appropriate stakeholders in order to enhance the sporting experience both on and off the field. We take the time to understand your brand, your consumers, and the environment before presenting engaging marketing strategies that help you achieve your objectives.
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We specialize in the promotion of sports brands through the use of professional services such as:
Brand
Creation
We take pride in developing and implementing strategic brand frameworks that are aligned with the goals and objectives of our clients. Our committed team assists in the development of meaningful, memorable, and authentic brand attributes that serve as the foundation for successful brands. Our brand development strategies include the following:
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Brand Purpose, Promise, Values, and Attributes
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Brand Architecture and Model of the Brand
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Brand Positioning – Differentiation by Position, Value Proposition
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Brand Design
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Brand Collaterals
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Identity and Guidelines
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Brand Trust
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Brand Marketing and Advertisement Strategy
Digital Marketing
Our digital marketing services assist brands in increasing brand awareness and consistency across their digital footprints. We create and execute effective digital marketing strategies that result in engagements with brands' audiences and the initiation of authentic conversations. Our result-driven digital marketing campaigns include the following:
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Social Media Marketing Strategy
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Social Media Management
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Social Media Ad Campaigns
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Search Engine Optimization (SEO)
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Influencer Marketing
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Social Media Assets
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Display Advertising
Brand Engagement
Our services have been tailored to foster internal and external brand engagement between brands and their various stakeholders, including consumers. We seek to foster rational and emotional attachments with the end goal of increasing brand loyalty and improving the stakeholder experience. We accomplish this professionally by:
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Personalized Cross-channel Communication
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Internet Marketing
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Analysing Consumer Feedback
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Audience Specification
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Creating Authentic Content
Public Relations Support
Our effective public relations strategies leverage a variety of media and communication channels to help our clients increase brand awareness, manage their reputations, and cultivate ideal relationships with consumers. Additionally, our public relations support strategies are geared toward fostering and promoting favourable attitudes and behaviours toward our clients in order to convert interested consumers into clients. To accomplish this, we utilize a variety of public relations tools, including the following:
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Media Relations
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Advertorials
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Social Media Interactions
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Outdoor Advertising
Sales
Support
We understand the challenges that brands face when it comes to selling and closing deals. At Alymali Enterprises, we take pride in having a team of industry experts with the necessary knowledge and skills, as well as the necessary materials, tools, and support, to assist our clients in closing business deals. Our sales support specialists are responsible for assisting our clients throughout the sales process, assisting them in identifying and acquiring new clients. Additionally, our team assists our clients in maintaining sales database sets, analysing and recording trends in order to develop strategic activities that increase sales, as well as defining risks and counter strategies.
On-Ground Activations
In contemporary marketing, on-ground activations have become fashionable and exciting. We leverage the power of on-ground marketing to develop brands that are accepted and have a positive reputation; our services help create subjective, logical, emotional, and tactile experiences for consumers that increase customer engagement. We believe that consumers play a critical role in guiding a business's growth. As a result, we've developed strategic on-ground marketing methodologies that connect our clients with their clients via amazing experiences that uplift comprehension, appreciation, and engagement.
Event Organization
We recognize that today's business world is saturated with numerous pitches and advertisements directed at existing and prospective consumers of a brand's products and services. Thus, effective marketing today necessitates uniqueness and features that set it apart from the competition. At Alymali Enterprises, we design and implement client-specific offline and online event marketing activities that build authentic relationships between consumers and brands while assisting brands in maintaining their true sense in accordance with their visions, focus, and perspectives. Additionally, our team of industry experts conducts post-event analyses, which include attendee data, to gain a better understanding of our clients' strengths, weaknesses, opportunities, and threats with the goal of optimizing business processes. We accomplish this through a variety of methods, including the following:
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Online Events
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Webinars
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Livestream Events
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Physical Events
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Conferences
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Seminars
Market Research
Despite being a challenge for the majority of sports brands at the moment, market analysis remains critical in developing methodologies that leverage the market's power to accomplish business goals and objectives. We take pride in assisting our clients in conducting objective market analysis with ease, resulting in accurate outputs and informed decisions that improve brand performance. We employ viable primary and secondary methodologies, both online and offline, such as the following:
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Branding Research
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Customer Research
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Competitor Research
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Product Investigations
We provide sports marketing solutions to the following organizations:
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Athletes
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We assist athletes in identifying the opportunities available in sports. We recognize that each athlete has unique requirements, and our team is always up to the task.
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Teams
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We create comprehensive and team-specific management plans that establish and maintain mutual connections between players on and off the field, as well as between the team and its value chain stakeholders; such connections are critical to team success.
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Sports Academies
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Sports academies serve as incubators for exceptional athletic talent. We recognize the value of sports academies and have developed management plans that not only protect emerging talent, but also aid in the development of the academy's technical staff's business acumen, administrative proficiency, and leadership abilities within the sports sector.
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Sports Organizations
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Our primary focus on enhancing the suitability and effectiveness of sports organizations is on organizing, directing, controlling, budgeting, leading, and evaluating such organizations' business processes.
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Federations
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As the umbrellas under which sporting activities are conducted in various regions, sports federations play a critical role in ensuring the industry's success. We have facilitated management by developing and implementing strategic plans, strategic change management, leadership, financial management, governance, risk management, human resource management, and sponsorship and partnership relations, taking into account the significance of federations.
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Leagues
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Without the necessary resources, administering sports leagues can be a difficult task at times. We recognize this and have developed digitalized plans that alleviate some of the administrative burdens associated with sports leagues. Online sports registration, online payment processing, league roster management, and league communication tools are all part of our management activities.